Providing guidance in strategic, operational, and cultural initiatives

shake consulting

Providing guidance in strategic, operational, and cultural initiatives, I can help your business analyze issues, develop a plan of action, and implement solutions. A Generalist, with broad experiences across industries, I will increase the value of your business by bringing fresh perspectives and proven approaches to problems.


We live and work in a rapidly evolving technological world. Our workforces need to adapt to change quickly, be open to new ideas, and stay nimble enough to learn new technologies in order to be competitive in the marketplace. Specialization is becoming obsolete, while being a ‘jack of all trades’ is the coveted ‘specialized skill’ of today’s world.

Areas of Expertise

Strategic Planning

Establishing the direction of your business by assessing where you are and where you want to go.

  • Mission and Vision
  • Values and Goals
  • Objectives and Initiatives
  • Core Competencies and Market
  • Opportunities
  • SWOT analysis
  • Action Plans

Policies & Procedures

Job responsibilities and expectations as they relate to your company’s vision, values, principles.

  • Protocol for issues, problem solving, decision making
  • Pillars of Efficiency, Professionalism, Stability, Reputation, Culture

Marketing & Sales

Promoting, selling, distributing your company’s products or services.

  • Branding
  • Awareness (inbound/ outbound; online/ offline)
  • Lead Generation
  • Engagement
  • Conversion
  • Retention
  • Follow-up
  • Networking/ Relationship Building
  • Closing/ Negotiations

Organizational Structure

The Rules, Roles, Responsibilities, Hierarchy, and Flow of information and decisions in your company.

  • Departmentalizations
  • Chain of Command
  • Span of Control
  • Centralization and Decentralization
  • Work Specialization
  • Formalization


The organization and coordination of the activities of your business in order to achieve your company’s vision and goals.

  • Planning
  • Organizing
  • Staffing
  • Directing
  • Control
  • Motivation
  • Coordination

Financial Analysis

Evaluate your business to determine performance and asses how it can be improved going forward.

  • Budgeting
  • Forecasting
  • Staffing
  • Financing
  • Investments


Executing the business plan and implementing resources with efficiency and profitability.

  • Assigning Roles and Responsibilities
  • Internal Communication
  • Management of Resources
  • Purpose and Plan
  • Compliance

Corporate Culture

A company’s shared values and beliefs, reinforced through:

  • Structure
  • Policies & Procedures
  • Operations
  • Management
  • Leadership

Customer Service

Proactive interaction between your company and your customers through:

  • Communication (written, verbal, digital)
  • Education
  • Support
  • Assistance
  • Reputation
  • Reviews

Shuja Shaikh

Experience in international business, real estate, finance, marketing, sales, and management are my ‘Generalist’ qualifications; tennis, soccer, and fishing are my ‘specialized’ skills. As varied as these skills may appear, they have collectively been instrumental in the success of each successive venture in my career. Read More…  

We can together apply these skills and lessons-learned to the challenges and opportunities facing your business.